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Social media users
in Austria

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Austria

Austria flag
Facebook users in Austria
2025
5 138 300
51.7%
women
48.3%
men
 
 
13-17
n/a
8.7%
7.8%
18-24
16.5%
14.1%
14.4%
25-34
28.5%
10.6%
10%
35-44
20.6%
8.2%
7.2%
45-54
15.4%
6.2%
5.4%
55-64
11.7%
3.8%
3.5%
65+
7.2%

There were 5 138 300 Facebook users in Austria in September 2025, which accounted for 57.3% of its entire population.

The majority of them were women - 51.7%.

People aged 25 to 34 were the largest user group (1 463 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 371 400.

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Instagram users in Austria

Austria flag
Instagram users in Austria
2025
3 644 500
52.6%
women
47.4%
men
 
 
13-17
n/a
10.9%
10.1%
18-24
20.9%
15.9%
16.2%
25-34
32.1%
10.9%
9.4%
35-44
20.3%
7.9%
6.1%
45-54
14%
4.8%
3.8%
55-64
8.6%
2.2%
1.9%
65+
4.1%

There were 3 644 500 Instagram users in Austria in September 2025, which accounted for 40.6% of its entire population.

The majority of them were women - 52.6%.

People aged 25 to 34 were the largest user group (1 170 400).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 222 800.

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Messenger users in Austria

Austria flag
Messenger users in Austria
2025
3 114 800
52%
women
48%
men
 
 
13-17
n/a
3.7%
3.3%
18-24
7%
12.5%
12.4%
25-34
24.9%
12.7%
11.7%
35-44
24.4%
10.1%
9.1%
45-54
19.2%
7.9%
7.1%
55-64
15.1%
5%
4.4%
65+
9.5%

There were 3 114 800 Messenger users in Austria in September 2025, which accounted for 34.7% of its entire population.

The majority of them were women - 52%.

People aged 25 to 34 were the largest user group (774 700).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 282 800.

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Linkedin users in Austria

Austria flag
Linkedin users in Austria
2025
2 980 000
29.9%
18-24
29.9%
33.6%
25-34
33.6%
29.9%
35-54
29.9%
6.7%
55+
6.7%

There were 2 980 000 Linkedin users in Austria in September 2025, which accounted for 33.2% of its entire population.

People aged 25 to 34 were the largest user group (1 000 000).

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